Dominating on LinkedIn Ads – The Analytive Podcast

Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover:

Why Businesses Should Consider Advertising on LinkedIn

What Your Company Should Do Before Launching Your First Ad

How to Reach the Best Audience for Your Product or Service

What Key Metrics to Look For

How to Think about Using Your LinkedIn Budget

How Use the Algorithm to Your Advantage

And a ton more. Buckle up, because this episode is full of great content.

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About Our Guests:

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. As official LinkedIn partners, they manage among the world’s most sophisticated advertising accounts worldwide. He\’s a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Matthew Milantoni works at LinkedIn Marketing Solutions in their new Detroit office where he advises and consults with tech companies who deploy digital campaigns on the world\’s largest professional platform. As one of the first 50 hires in the newly constructed space, Milantoni is on a mission to help companies scale lead generation and target audiences that matter most.

Prior to LinkedIn, Milantoni worked as the director of sales for a residential service company, where he oversaw an operation that generated nearly $1 million in net new revenue.

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