The Analytive Blog
Marketing that's inputs and outcomes.
Practical, no-fluff thinking on SEO, paid ads, and building marketing that drives revenue.
šÆšÆ Where is the target going?
I grew up in the country in Indiana. Our neighbor had a large open field behind his house. It was in this field I learned trap shooting. For those of you unfamiliar with this Olympic sport, you are given a shotgun and clay frisbees (known as āclay pigeonsā) are tossed up on the air by [ā¦]
š°š°What We Can Learn From Great Print Ads
Over the past couple of weeks, Iāve been on a deep dive into print advertising. Although print ads are far less sexy than social media or Facebook Ads, they were an anchor of the advertising industry for many years. And good print ads are RARE. If you pick up a magazine at your local supermarket, [ā¦]
Expedia and AirBNB FAILED me on my honeymoon.
Over the past few months Iāve been planning a wedding and a honeymoon (I just got married last month!) As such, Iāve been doing a ton of Google searches. I searched for everything from wedding venues, to florists, to DJs, to honeymoon locations. In the process, Iāve clicked on a LOT of ads. Way more [ā¦]
āāThe Secret to Writing GREAT Sales Copy
Iāve read dozens of books on copywriting over the years. In fact, Iām in the middle of reading through 2-3 of them right now. And there are a million copywriting formulas. If you work in sales, you may have heard of the A.I.D.A. (attention, interest, desire, action) formula. Thatās a good one. Or perhaps youāve [ā¦]
A Grocery Store Customer is Worth HOW MUCH!?!š±š±
Thereās a story of an old grocery store proprietor who made a calculation about the lifetime value of his customers. He estimated that people shopped at his store once a week and on average spent about $100 each time they came in. If you take $100 a week, and multiply it by 52 weeks, youāre [ā¦]
Rich Business, Poor Business?
Thereās a book called Rich Dad, Poor Dad that has probably done more to change my thinking about money than any other book. The premise is pretty simple: instead of buying liabilities (TVs, clothes, cars) you should instead spend your money on assets ā things that make you money over time. This includes stocks, bonds, businesses, real [ā¦]
šµCredit Unions have a branding problem šµ
My very first ārealā job was as a bank teller. Or more specifically a ācredit unionā teller. A family friend of ours was a manager of a local credit union branch. He got me connected, but I went through the hiring process like everyone else. After I got hired, they begin the process of indoctrinating [ā¦]
Amazon is Doing it. Why Arenāt You?
Hereās a fun project for you: Open up a new tab in your browser. Type in āTop Google Advertisers in 2016ā. Or you can pick 2017. Or 2011. In fact, if you pick virtually any year in the past two decades or so, youāll find that Amazon was one of the top Google spenders. Most [ā¦]
The Secret Conversion Marketers Donāt Want You To Know šš- Episode 9
What happens when you actually look at the way some of the top conversion marketers build their own brands? Do their actions line up with their talk? Tyler asks this question and digs into the strategies behind some of the worldās top marketers on this episode of the Analytive Marketing Podcast. Subscribe on itunes.
How To Lose and Still Win
Episode 8 ā Losing the Fight (Literally) And Still Winning Big š„š„ Conor Mcgregor lost the fight to Floyd Mayweather. But it still might have been one of the biggest wins of his career.
Army Vets, Guns, and Coffee ā
About a year ago, I discovered Black Rifle Coffee Company. All their ads were over-the-top cheesy. And the founders all had big trucks, tattoos, and a lot of guns. Since Iāve first discovered them, theyāve grown exponentially. They now employ over a hundred people. Most of them veterans. Their content is often āoffensiveā if youāre [ā¦]
Adding User Permissions for LinkedIn, Twitter, Google Analytics, Google AdWords
One of the biggest challenges when onboarding new clients is getting access to the proper permissions. Every ad, analytics review, tag implementation, and page edit requires permissions. This document is designed to be the one-stop place for instructions on how to add our team to each of your tools. To make it easy, we created [ā¦]
Losing the Fight (Literally) And Still Winning Big ā Analytive Podcast ā Episode 8
For those of you who follow boxing or MMA, youāll remember August 26th, 2017. Connor McGregor took on Floyd Mayweather in a boxing match. Mayweather is the best of this generation when it comes to boxing. McGregor wasnāt even a boxer, he was an MMA fighter. On paper McGregor lost the fight. But for McGregorās [ā¦]
The Illusion of Precision ā Analytive Podcast
When we look at marketing data and analytics, itās so easy to focus on the precise numbers and metrics. In this Podcast, we talk about how precision is an illusion and what we should focus on instead.
The Hidden Metric šµ
Thereās a marketing metric that I donāt hear talked about much. In fact, most reports donāt contain it, and most agencies donāt report on it. This metric is frequency. Frequency is simple. How often are you in front of your customers and prospects? In the days of radio and TV, this metric was reported a LOT. [ā¦]
How to Close a Lead
In the B2B businesses we work with, lead flow is the lifeblood of the business. This is called the Business Cycle. It looks like this: Marketing -> Lead -> Follow Up -> Sale Most organizations focus on their sales cycle. The sales cycle starts when the salesman first reaches out to the prospect. But in a [ā¦]
š¤Speedboats and Cruise Ships š¢
When I meet with clients, one of the common questions I get is whether they should focus on paid ads or organic traffic. Pay-per-click Ads vs SEO. Which is better? The truth is they are different. And a good marketing strategy will have both. I like to think of it like this: SEO is a [ā¦]
Logan Paul Understands Brand Better Than You
Logan Paul is a YouTube star. If youāve never watched him, he lands somewhere between The Three Stooges and Entourage. And heās easier to watch if you have severe ADHD. But even if you hate his channel, you canāt argue with his popularity. Each of his videos gets between 3 million and 7 million views ā with a [ā¦]