The Analytive Blog
Marketing that's inputs and outcomes.
Practical, no-fluff thinking on SEO, paid ads, and building marketing that drives revenue.
Staying Sane During COVID-19, Mental Health Plans, and Maintaining Strong Relationships – Emily Altman
Wow! What a crazy world we live in. We’re releasing this episode in the middle of the Corona Virus lockdown. With all the craziness in the world, I reached out to my friend Emily Altman and invited her to this podcast. Emily is a therapist with a focus on marriage, couples, and family counseling. I […]
Digital Ads 201: Stop Spending Money without Getting Results – Tyler Brooks
Tyler’s presentation for the 2020 Fort Collins Startup Week.*************************************The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you’re wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We’d love to chat.
Using Entrepreneurship and Collaboration to Solve Community Problems – Mike Walker
Hello! Welcome back to the Analytive Podcast. Back in 2013, the Northern Colorado area was hit with massive flooding. Experts called it a “500-year flood”. In fact, Estes Park which is only about 45 minutes from where I lived, was virtually impossible to get into or out of. In fact, getting people out of Estes […]
Doing Business in China, Understanding Chinese Culture, and Bridging the Cultural Divide – Todd Cornell
Ladies and gentlemen, welcome to the Analytive Podcast!Today on the show I have Todd Cornell. Todd has a long history of working with and in China and boasts over 30 years’ experience in US-China business communications.He runs Cultur668 and is the Executive Director of the Northern Colorado branch of the Global Chamber.In this interview we dig […]
How to Build Companies That Make Positive Impact – Bryan Kimbell
Bryan Kimbell is an experienced branding and marketing professional who is currently consulting and acting as fractional head of marketing for clients in a variety of industries. Through the years he has managed every aspect of marketing and brand development, advertising strategy and placement, in addition to growing international markets and working alongside engineers through […]
Retargeting Masterclass with Reza Khadjavi – The Analytive Podcast
Retargeting ads: you know, those annoying ads that follow you around the web after you’ve looked at something online? What if there was a better way to do retargeting? A way that was less annoying, more profitable in the long run, and managed to build your brand? That’s what Shoelace does. And I hope today’s conversation […]
Cold Calling, Relationship Building, and Being Genuine in Sales with Chris Mullenberg – The Analytive Podcast
Today on the show, I have a friend of mine, Chris Mullenberg.Chris and his wife, Ashley, are both real estate agents here in Northern Colorado.Their company: The Mullenberg Team was founded in 2013, and we are now in the top 3% in sales volume in the Northern Colorado market.When it comes to sales, Chris is one of […]
Marketing Blockchain Companies and ICOs with Dennis Lewis – The Analytive Podcast
Hello! Welcome to the Analytive Podcast.Today on the podcast, I have Dennis Lewis. Dennis is an experienced marketer in the ICO and blockchain space.We chat about marketing blockchain projects and how to evaluate ICO and blockchain companies to avoid scams. He recently released his book: Behold the Cryptopreneurs. You can find it on Amazon.Without further […]
Facebook Ads for Ecommerce, Running Lean Businesses, and Starting a Side Hustle – Travis Lee
My guest today is a man who wears many hats. Travis Lee has worked for Silicon Valley software development companies, startups, built and advised e-commerce stores, is a Facebook ads expert, and currently runs parkour gyms as a passion project. In today’s podcast, Travis and I talk about entrepreneurship, Facebook ads strategy, building great businesses, […]
Optimize Your Way Out of Business
Metrics. KPIs. Goals. Analytics. Data. It has a nice ring to it, doesn’t it? Very “business”. And it’s safe. No one ever criticized you for having too many metrics. “More data is better,” scream consultants and data scientists from the rooftops. Anything with “data analysis” in the title is easy to push through budgeting. As […]
Building Great Spaces, Running Civic Organizations, and Influencing Government – Colin Day
Today, I’m super excited to have Colin Day on the Podcast. Colin is a Project Manager for the Institute for the Built Environment. As a PM, Colin’s focus is on civic resilience as well as district and city scale sustainability solutions. He is a graduate of the Master’s in Landscape Architecture program at Colorado State […]
Adding and Approving a Manager Account for Google Ads
In order to approve a request from a Google Ads Manager account, complete the following steps: Step 1: Send Code The first step is to send your 10-digit Google Ads account code to your manager. They will then request access. Your 10-digit code is in the upper right side of the screen. It looks like […]
Building Great Products, Managing a Remote Team, and Scaling Startups – Seamus Nally of OTL Ventures
Ladies and Gentlemen, I’m super excited for today’s podcast. I sit down with Seamus Nally of OTL Ventures. We discuss building great software, how to manage a remote team, and the three core roles needed to build a great software tool. As a Product Manager turned CEO & Founder, Seamus designs and builds software to […]
The Power of Peer Advisory, Building a Network, and The Power of Community – Curt Bear of LoCo Think Tank
Today on the Podcast: Curt Bear Curt Bear founded Loco Think Tank in early 2014 after 15 years in banking. While in banking, Curt experienced Peer Advisory in his own life and decided that this brilliant concept was the ideal opportunity for personal and professional growth for business owners. “LoCo” stands for Local […]
Going Viral, Getting Attention, and Building Hype with Harry Dry – The Analytive Podcast
Quick Update — Since we last spoke Harry’s launched Copywriting Examples. If you are writing or plan to write sales copy, give it a look. Imagine a dating site only for Kanye fans? It existed. And today I’m interviewing the man who built it. In this wide ranging conversation we talk about marketing, going viral, […]
Dominating on LinkedIn Ads – The Analytive Podcast
Today on the Analytive Podcast, we do a deep dive with two LinkedIn ads ninjas. In this episode we cover: Why Businesses Should Consider Advertising on LinkedIn What Your Company Should Do Before Launching Your First Ad How to Reach the Best Audience for Your Product or Service What Key Metrics to Look For How […]
Nearshoring Explained
Nearshoring – Finally, we get to Nearshoring. Nearshoring began as companies recognized the challenges with traditional offshoring, but also realized that many software products are not being built because companies cannot afford the standard prices of US-based devs. The premise of nearshoring is: Let’s find a country that is in a similar timezone as the US […]
Clutch.co Awards Analytive with Top B2B Company in Colorado for 2019
Located in Fort Collins, CO, Analytive is not a cookie cutter ad agency. We don’t believe in the typical process taken by ad agencies. We believe in providing our clients with an effective marketing strategy to maximize their sales. Our team specializes in a variety of growth services including, SEO, account-based marketing, lead generating funnels, […]